What is the first impression you get after watching a Cesar dog food commercial? Almost all the audiences who watched the ads find a beautiful bonding between a dog and its owner.
Did you hear about Hachiko, the Japanese dog? Cesar, to some extent, reflects the beautiful theme of this true story.
This dog used to go everywhere with its owner, who was a university professor. Hachiko's everyday routine started with accompanying its master to the train station, and the dog waited there till the professor returned from work. Even after the owner died, Hachiko kept waiting in the same train station for nine years and breathed its last waiting for his owner.
The Cesar dog food sketches this similar essence of friendship and loyalty through its lovely commercials.
Cesar dog food
Cesar started its journey with canned pet food in 1936. At present, it offers wet food, dry food, and dog treats for dogs.
Generally, this brand offers a tasty and healthy meal for small dog breeds. These dog foods are available in different flavors, such as:
Beef: Under beef flavor, 57 types of foods are available.
Duck: 3 other dishes are available under this category.
Lamb: 2 kinds of recipes are available for lamb flavor.
Turkey: Turkey flavor comes in 13 different dishes.
Chicken: 53 forms of dog foods are available in chicken flavor.
Egg: Egg flavor comes with 11 different types of foods.
Pork: Pork flavor offers a variety of 11 dishes.
Veal: This flavor has 1 type of dog food available.
With these flavors, Cesar aims at serving a tasty meal for small dogs such as Bichon Frise, the Terrier family, Bolognese, etc.
Purina Beneful Small Breed Wet Dog Food Variety Pack
The Mascot of the brand:
If you watch a Cesar dog food commercial, you most likely will find the West Highland white terrier, also known as westie. They are incredibly adorable, with a perfect size covered with a white furry coat.
This dog weighs 15-21 pounds and gets 10-11 inches high during maturity. A healthy westie will live up to 14 years.
It has a very playful and bubbly nature. Westie is loyal enough to love and protect entire owner's family till the last time, and in return, wants nothing but the same affection from its master.
Cesar brand associates the fun-loving as well as practical nature of a west highland terrier. That is why the company uses this dog's image in every commercial and product packages to deliver a happy vibe about dog food.
Commercials with explanation:
This pet food brand has launched several commercial ads on dog food. All the themes highlight the unconditional love between the dog and the owner.
With the soothing music and adorable presence of pet dogs, these commercials try to connect the audiences emotionally.
The most popular Cesar Dog food commercials include as follow:
For taking on the world; 2012
In this commercial, a westie sadly looks at its owner as she gets ready to go outside. Before going out, the lady covers the dog with a raincoat.
Then, they both enjoy their time on a rainy day. After returning home, the pet happily enjoys its meal from Cesar.
The ad shows a beautiful togetherness between these two friends. This friendship bloomed even further when the pet savors Cesar's food.
As the tagline "love them back" suggested, serving a pleasant meal to pets is a way to show our love for them. Cesar dog food can fulfill this purpose.
Night Shift; 2015
In this 30 seconds ad, we see a night guard in a large empty office accompanied by a cute white terrier ( also known as westie). The dog makes his lonely duty hours a pleasant pastime.
The owner, with deep affection, serves his westie the delightful meal by Cesar. A mutual exchange of love and friendship soothes the mind through this ad.
The beautiful tagline- "love them back," triggers the need to return the warmth we get from our pets with similar affection and care. Cesar's delight savory meals worked as a perfect means to express love for these loyal friends.
"Tastes like happy"; 2017
In this ad, the dry foods resemble the playing balls. Dogs love to play with balls. They get excited and happy seeing the dropping balls.
Thus, the pleasure a westie gets while playing with the balls is shown equal to that of enjoying a bowl filled with Cesar food.
The tagline "taste like happy" gives a vibe that our playful little friend will cherish the happiness of having this delightful meal.
Watching the match; 2019
This ad shows how a dog can be your best partner to watch an exciting match. Here, we see a dog and the owner nervously watch a football match while having their respective meals.
They both get excited when their favorite team has an advantage. The duo instantly get upset when the team doesn't do well. The 15 seconds ad shows us how these dogs offer a great quality time during our stressful time.
The tagline "love them back" encourages treating them with something as enjoyable as a Cesar meal.
Viewers' feedback of the commercials
The Cesar dog food commercials deliver excellent examples of companionship, exchange of love, and happiness. Then again, these commercials received somehow mixed reactions from the viewers.
Most of the audiences complained that they didn't get the message. The context seemed confusing to them. Besides, they couldn't even understand the role of the owners properly.
On the other hand, some said that these commercials develop affection for the pets. They loved the commercial for the happy vibe it creates.
A Cesar dog food commercial emphasizes to grab our attention through emotional appeal. The ads show us how unconditionally our little pets love us.
Eventually, this impression creates a drive to treat pet dogs with special love and care. Cesar dog food tries to position itself as that unique way to express affection to our special little friend.
From choosing an adorable westie as a model to using emotional themes, these commercials left no stone unturned to affect audiences emotionally towards their products.